When you are networking or meeting with a potential customer you are representing your company. To that person, at that moment, you are the company. This is why your “Personal Brand” matters.
So what is a Personal Brand? Here is an abbreviated version of “Personal Branding” as defined by Wikipedia: “Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others. Marketers McNally and Speak define the personal brand in this way: “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”
Don’t think you have a Personal Brand? If you want to know how you are being perceived (a.k.a. “Your Personal Brand”) simply ask your family, friends and business acquaintances. Spoiler Alert: You might not like what you hear, especially as it relates to your business persona. The good news is that you can improve your personal brand starting right now.
Four Aspects of Your Personal Brand:
The better you prepare your “Personal Brand” for your business endeavors, the more successful you will become. Take a few minutes right now and write down some ideas for improving your personal brand.
|Kenneth G. Hasty is an award-winning salesperson, speaker, experienced “Fortune 500” sales executive, and the author of the popular book on selling, “77 Seconds to Sales Success”. He has over 10,000 LinkedIn connections and LinkedIn has ranked him in its “Top 10 Management Consultant and Sales Coach” profiles. He is also the co-founder of TriTraction™ “Your Business Growth Experts”.|
Need more help with growing your business? Feel free to reach out to me and let’s talk. kenneth@TriTraction.com.