Your Personal Brand

When you are networking or meeting with a potential customer you are representing your company. To that person, at that moment, you are the company. This is why your “Personal Brand” matters.

So what is a Personal Brand? Here is an abbreviated version of “Personal Branding” as defined by Wikipedia: “Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others. Marketers McNally and Speak define the personal brand in this way: “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”

Don’t think you have a Personal Brand? If you want to know how you are being perceived (a.k.a. “Your Personal Brand”) simply ask your family, friends and business acquaintances. Spoiler Alert: You might not like what you hear, especially as it relates to your business persona. The good news is that you can improve your personal brand starting right now.

Four Aspects of Your Personal Brand:

  1. Your Personal Values
    1. Things that you believe are important in the way you live and work.
      • Examples: Integrity, Knowledge, Faith, Balance, Fairness, Security, Success.
  1. Your Personal Branding Statement
    1. Don’t label yourself, such as; “I am a Realtor, Banker, etc.”
      • Use words like: “I help”.
      • Example: “I help families find their ideal homes so they can enjoy the lifestyles that they have always envisioned.”
  1. Your Story
    1. People prefer to do business with people that they know, like and trust.
    2. Your unique, sincere story will help accomplish all three of these.
      • Try framing it with; “It all started when . . .”
        • “It all started when I had a bad experience with a Realtor.”
      • Then add; “So I decided . . .”
        • “So I decided to become a Realtor myself and help people avoid having any bad experiences.
      • Finish with; “Now I . . .”
        • “Now I have several satisfied customers and am I looking forward to helping some more.”
        • Sales Tip: This would be a good time to ask if he or she knows anyone you might be able to help.
  1. Your Exposure
    1. Your exposure consists of where people can find you and how you come across.
      • This is where your social media image becomes extremely important!
        • Oh yes, they will probably check you out on social media.
        • If your Facebook, Instagram or Snapchat photos show you as a drunk party animal, a political activist, etc. it will definitely affect their perception of your “Personal Brand”.
      • Your LinkedIn profile needs to be carefully prepared to present you at your business best.
        • Your “Personal Branding Statement” can be used as your intro headline.
        • Use a photo that best represents your Personal Brand.
        • Networking and prospecting.
          • Dress for success.
          • Use your “Personal Branding Statement”.
          • Tell your “Personal Branding Story”.

The better you prepare your “Personal Brand” for your business endeavors, the more successful you will become.  Take a few minutes right now and write down some ideas for improving your personal brand.

Kenneth G. Hasty is an award-winning salesperson, speaker, experienced “Fortune 500” sales executive, and the author of the popular book on selling, “77 Seconds to Sales Success”. He has over 10,000 LinkedIn connections and LinkedIn has ranked him in its “Top 10 Management Consultant and Sales Coach” profiles. He is also the co-founder of TriTraction™ “Your Business Growth Experts”.

Need more help with growing your business? Feel free to reach out to me and let’s talk. kenneth@TriTraction.com.